Week 2

I began researching into different Home Security advertisements such as Ring, Ooma and Broadview Security. I did not like the Ring and Ooma advertisements as they were too long and we too similar with each other. The Ring advertisement reused a lot of the same video clips to extend its length so that they could give a more in depth explanation about all of the products features however I felt like that it was too much and too long and the audience would skip the advertisement or even ignore it for its length, I was ready to turn it off after the 1 minute mark. However the Broadview Security ad was the only one I liked due to it dramatising a realistic scenario that the security system would be used in, and gives all the information you need about the product in under a minute. So with this I then planned out the plot of the advertisement in my head and began to think on how I would frame up shots, location, actors etc.