Filmmaking in Coleg y Cymoedd
Research
I have chosen to do the Texas Homecare advertisement as I feel I can be the most creative with this advertisement and change certain things around while retaining the main selling point of the product.
The idea I have for the advertisement follows the same story with the girl going out till late and with her promising that she should be home before midnight, however instead of showing her sneaking in and showing the consecutive cuts of her coming back home after many late nights again, instead it will show the parents going to sleep so as to let the audience that they are in fact asleep. Then it will transition to the front door, a digital time will give the audience something to show the passing of the time from 10:30pm to 2:00am.
The girl then stumbles through the front and the burglar alarm goes off, she chuckles and tells the alarm to 'shhh' and drunkenly strokes the alarm system. She begins to fumble with the device to try and turn off the alarm when the light turns on suddenly and a gun fires and a bullet blasts through her head making her flop to the floor. We then cut to the father aiming a pistol with a look of shock and horror on his face, the logo then appears over him and the slogan is recited.
Research
The first public, video advertisement was released in the United States and it was an advertisement for a watchmaker named Bulova. The advert was shown during a Brooklyn Dogers and Philadelphia Phillies baseball game. It is said that Bulova only paid 4 to 9 dollars to have the advert displayed, however in todays world to have any sort of advert play during a national television channel, especially during peak view demand shows and channels such like sports and the superbowl would cost you up to several million dollars.
In britain, the first paid advertisement that was broadcasted to the public was in September of 1955 and was on Britain's first commercial channel at the time which was ITV. The advert was a Toothpaste advert for Gibbs SR which is now known as Mentadent SR and is owned by Unilever.
ADT was the first form of Home security and has been used in homes for almost 151 years, that is longer than any other home security company. ADT was installing alarms in businesses and homes all the way back in the mid 19th century and was created by a man named Edward Calahan.
ADT's first broadcasted tv advert was released in 2013 titled "Always There."
https://www.youtube.com/watch?v=23M3VNgt9IY
I have watched 3 majorly different advertisement that are trying to sell Home Security products and in my opinion, they all sucked to say it simply.
Ooma Home Security - 24/7 Protection for Your Home AD
https://www.youtube.com/watch?v=F37BxW7DOMw
The Ooma Security advertisement was boring and was just full of play on words that linked the product to dogs. The advert was informative about the product and what it was capable of doing and how fast it is to set up etc. However the advertisement is supposed to entice you and keep your eyes to the screen, but after the 5th or 6th quick cut to someone install the Ooma security devices you just get bored and want to move on to something else.
Home Security Like Never Before AD
https://www.youtube.com/watch?v=hXXWWDV3JdM
Ring's advertisement has a lot of stylish visual effects, and a high production, but that's all it has going for it. The advert is way too long and just recycles a lot of footage it has already used through the advert, It has similar points about its product like Ooma does and Ooma's advert was shorter and looked better, and I didn't like that advertisement.
Broadview Security : The Next Generation of Brink's Home Security : Commercial : "Backyard"
https://www.youtube.com/watch?v=syjM1dPriBA
Now Broadview Security's commercial is a good example of home security advertisements. It begins with showing a realistic scenario with a parent and her child playing in their garden together which entices parents in the audience as we then see a burglar peering in on them which makes the audience feel a sense of dread and suspense and also that this could happen to them in reality. Also the entire scenario of the burglar breaking into the property, fleeing at the sound of the alarm, the property owners reaction, the Broadview security phone call seems real and genuine because the actors sell the emotions well and the scenario they are in is a realistic one. Also with the informative section towards the end and with the use of repeating certain words it really helps engrave the product into your mind.
Inspiration
Blade Runner & Drive Lighting
For the night section of the advertisement, It’s not going to be a good ad if you cannot see the actor fumbling around in the dark, so I was inspired for the lighting for the films of Blade Runner and Drive to simulate it being dark whilst also keeping the actors visible and lit. To do this I will shine a light through my front door to simulate the moon, I might have a flash light swing back and forth to simulate cars passing by.
For the day shots and when the light turns on suddenly I will use studio lights to light the surrounding area as normal lights are not light enough and will need a higher ISO without the studio lights, which will then lower the quality of the footage.
Inspiration
Edgar Wright Match Cut
These match cuts seen in Hot Fuzz and Scott Pilgrim inspired me to do a match cut for this piece. The cut will be from the father character telling his daughter goodbye to him sleeping in bed. This cut will be used for comedic affect with how the father is sleeping, but also to show the passing of time without actually showing like a clock changing for example.
Inspiration
Predator Gun Spraying
